U.S. retail giant Walmart waits to commercially profit from Quebec Metro Inc.'s corporate vanity

by Iain Mackenzie

Shareholders in supermarkets, appreciate that the supermarket business secures commercial profits on a very thin margin for error. Short-sighted corporate re-branding schemes like Metro's planned destruction of the commercially sound Dominion name, is just the kind of dumb move that would eat up that thin margin, resulting in financial disaster.

Indeed, Wal-Mart is the only corporation that has enough money and marketing interest to pick up the pieces from Metro Inc.'s vain decision to replace its vacuous name, with the name of a well-recognized Canadian national institution. Loblaws and Sobeys in Ontario would not have enough capital to sort of the likely market fall-out Metro Inc.'s decision.

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