One way to become a successful real estate agent is to know lots of people from different walks of life. A Rolodex full of lots and lots of contacts is a sure-fire way to match compatible buyers and sellers. This applies particularly houses that aren’t officially on the market. The Realtor, who knows that the Smiths might be willing to sell their house to the right buyer, will make a sale that other agents who don’t know the Smiths would not.

But there is a more important factor, and that is trust. You can know the world and his wife, but if the clients don’t trust you, you will not make many sales. Buying a house is a huge investment and can be extremely stressful. Buyers need a realtor they can trust to work for them every step of the way, someone who will only show them houses that are worth buying, someone who will walk them through the process and the endless paperwork, someone who will get then the best deal possible. The same is true for sellers.

So, how does a realtor persuade would-be clients that he or she is trustworthy? By sharing reliable information a blog can be quite effective, if the clients know about it. A newsletter is a possible solution, but how do you know who is going to want your services in the near future? The ideal is to get other people to write about you in the form of testimonials. Again, you have to make sure that the right people read them.

There is another way: Advertorials. An advertorial is a paid advertisement which is written to simulate editorial content. It should not be a sales pitch, but usually includes an element of branding, and contact details. The bulk of the advertorial, however, is engaging content which will be of interest to the target audience. In the case of a real estate agent, the content could include information about the housing market in general, the up or down trend in mortgage rates, alternative methods for creative financing, or simply a rundown of all the wonderful houses currently available in a particular area.

Advertorials have been shown to reach more home buyers than any other method in the competitive real estate market. AdvertorialAgency.com offers several services to help their clients stand out from the pack. Through www.AdvertorialAgency.com realtors will be able to maintain a regular column on several newspaper sites. These sites are indexed by Google News and other news search engines (also used by the real estate sections of the Globe and Mail, Toronto Star, and the New York Times) which means that they are linked to many other related sites and read by many home buyers and sellers. AdvertorialAgency.com also has a staff of creative writers who will produce the content, freeing you, the realtor, to go out and make sales.