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Advertorials prove more effective than Ad Sense

According to, research has shown that advertorials are more effective in the enhancement of overall business sales than all other forms of advertising online or offline. This also includes Google Ad Sense. While many people are more familiar with Google Ad Sense, a popular online pay per click marketing strategy, few are aware of what exactly an advertorial is.

So what exactly is an advertorial? An advertorial is a paid for article that is written by a professional news writer about certain products and services sold by the company which paid the money. Unlike the traditional way of advertising advertorials consist of relatively detailed reviews of these products and services on offer which are then published either online or offline in websites, newspapers or magazines for public consumption.

It is best  to outsource these advertorials to professional companies who will not only write expert reviews but also have a wealth of networking experience to pass the content along to as many online users as possible. This is the essence of advertorials- to increase traffic leads to one’s business website and by extension enhance the revenues of a business.

Because an advertorial piece is written as a news article rather than a simple advert, it enables potential clients of the brand being written about to access proper information about what interest them. In addition, it also provides the readers with an opportunity to cal and follows up on the specific product and services that suits their needs. Therefore, while an immediate sale may not happen, over the long term, an advertorial is better because the news articles stays longer in the mind of the consumer unlike Google Ad Sense, which makes use of links that have to be followed to the business website. These links are considered cumbersome and are often ignored by potential clients who will just read the major information on the main web page then move on.

Google Ad Sense also charges the business owners for the clicks on each link to their website. This is however, not the case with advertorials. The latter just allows the brand owner to view actual clicks free and therefore help them track the progress of the paid for article. When the content as a whole is passed on via bloggers or social networking site, you will be able to know. Since paid articles are infinitely more interesting than Google Ad Sense links, they also result in higher brand awareness and therefore business sales. is a not-for-profit organization that takes care of small and medium-businesses in Canada and beyond by providing them with brand promotion and management services. It has professionals who will write paid articles and distribute them to various news outlets for that purpose. As one of the best in the world of advertorial campaigns, they will give any business great value for their money.


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