Why Local SEO is important to Local Business?



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Search engine optimization and campaigns, ad campaigns on social media networks and all the other similar things available on the Internet has allowed local businesses to pass the local boundaries. You can often hear business experts commenting that thanks to the Internet, the market is no longer limited to the area where your business is located, but the entire country and even the world. However, there are some businesses that are focused on the local market and they don’t have other option other than staying local.

For example, the local restaurant in your neighbourhood may be able to deliver food few blocks away, but it can deliver food in other cities or around the globe. The same goes for other industries.

The main goal of local business owners is to get all the prospective clients or customers from their own environment. Although many people believe that those who are running a business in a limited local market are already known for those who live there it’s not always like that. For example, many people are not aware that there is a local air conditioning service until their system stops working. In this case, they wll start using their smartphone or search engines on the Internet where they type the keywords like air conditioning repair Winnipeg if they are located in Winnipeg for example. According to some statistics more than 90% of internet users in North America look for information about local business through their smartphones. In addition 2 out of 3 smartphone users will actually contact the local business that they find interesting and about half of them will visit the local business found over their device. These facts alone are enough to understand how important local SEO is. When a local company shows up high in the search engine result pages on Google the new customers are almost guanranteed. People always look for the closest and easiest solution for their problems.

How to perform local SEO?

The best way to perform local SEO is to hire a professional SEO service that works in the same area. So, if your business is located in Winnipeg, look for SEO Winnipeg solutions on the Internet. No matter where you are located you will have many options, but before you make your final decision make sure to understand how local SEO works.

The goal of every local business owner is to have a website that will appear high in Google search results when prospective clients from the region look for a service that they offer. On the other hand, the goal of every user that uses Google (or some of the other search engines) is to find certain service or product in their area. In case the website is optimized well this shouldn’t be a problem and the users will get the most relevant results.

The three most important local SEO elements are on-site optimization. Setting and managing Google Plus Local and Google My Business accounts and social networks. That’s why you need to adjust the content of the website to your own needs. In other words, the website needs content that will be focused on the targeted market. When it comes to on-site optimization, this activity includes adjustment of title tags which need to include the location too. It is recommended to use the same tactics in H1 tags and even in the URLs. The entire website needs to be filled with signals that will show Google what you have to offer and where you are located.

Furthermore, make sure that the basic information and contact information placed on your website can be easily accessed and that they are correct. Address, phone number, email address are a must.

You should also pay closer attention to Google Plus Local and Google My Business. These services are especially important when it comes to local SEO. Make sure that the information on your website are the same with the ones found on these two services.

Finally, you need to take care of your social media profiles. According to some stats more than 75% of internet users find websites that have social media profiles more reliable and trusted.

These are only some of the elements that contribute to good local search engine optimization. If you want this optimization to be performed in the right way, hire a professional SEO company.


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