Top 4 Tips to Help Small Businesses Succeed with Inbound Marketing

Small businesses have found that it is more profitable and more affordable to utilize inbound marketing compared with traditional outbound marketing such as TV ads, direct mail and telemarketing. According to Hootsuite, you will get 54% more leads through inbound marketing compared to traditional marketing, and at a much lower cost. Here we will give you 4 tips on how to take advantage of these newer marketing tools so your small business can succeed.

Develop a Content Strategy

It is important that you use inbound marketing to provide valuable information to your audience. In order to do this, you need to know what your ideal customer is looking for. Create content that provides this information and drives customers to your small business.

Build A Social Media Presence

Once you’ve created content that is helpful to your ideal customer, you will need to put it out in an entertaining and engaging fashion that encourages sharing. The bigger your social media following the more people you can reach and turn into customers.

Get Information From Potential Customers

As you build your social media following, and your content is viewed consistently, get their information by offering an email subscription or by offering additional content. The more they trust you and the content you send, the easier it is to convert them into customers.

Turning Prospect Into Customers

Although not everyone who reads your content will become a customer, the more you interact with them and the more information you receive about what they are looking for, you will find a that turning leads into customers is a lot easier.