Top 5 Off-site SEO Techniques
Search Engine Optimization (SEO) is a technique employed to increase the ranking of a website on Search Engine Results Page (SERP) including Bing, Google, Yahoo, and others. There are two types of SEO namely ON-Page SEO and OFF-Page SEO. Agora Media has an off-site SEO strategy that has worked for many organizations.
ON-Page SEO is a combination of steps taken directly on the webpage to increase its ranking on search engine. This includes keyword stuffing, title, internal and external links, image, meta tags, content, and so on. Off-Page SEO is not carried out directly on the webpage but still has the same intention of increasing the website visibility.
The goal of off-page SEO is usually to build interaction between your brand and potential clients as well as to accumulate positive reviews. No doubt, many people now depend on reviews to decide whether to stick with a brand or not. Let’s look at top 5 Off-site SEO techniques.
1. Social Media Engagement
Building a strong social media presence is one of the strongest off-page SEO techniques at the moment. The large population of social media users makes it a great location to promote your brand. Some of the top social media platforms are Twitter, Facebook, and LinkedIn. Whether your aim is to make your blog or website popular, engaging with people on multiple social media platform can get you to your destination. Social media helps you to get backlinks and reviews which potentially help your business to grow. When using social media, use hashtags to create a trend but avoid pushing too many posts in a day.
2. Have an Active Social Media Presence
An unmet need is typically the reason why people use search engines. Today, people go beyond the use of search engines when seeking for answers. So of them would go to social media to interact with friends, families, or acquaintances. Don’t leave your social media account to be dormant. Let someone monitor the comments and answer any questions that may arise in a timely manner. Let the response be interactional and personalized rather than robotic. The price of running an unresponsive social media account is more costly in a negative sense than SEO. Solving people’s problems doesn’t only help you to build trust but gives them a reason to come back to you.
3. Build a Reputation With Guest Blogging
Write a guest blog for top websites not necessarily to create backlinks but with a focus on building a rapport with top editors, publishers, and influencers online. The priority here should be creating a transactional relationship to gain mutual benefits. Although links are not the main aim of this strategy, but, when done correctly, the links would come. You can begin by reading their post and leaving comments. Once you create the rapport, you can ask them to let you write a guest post – if the option is available. Even if the option is not available, you would have placed your name on top platforms. If your comments are highly rated, visitors to the blogs would likely sniff out your own blog or website.
4. Add Your Business to Local Listing
Another off-site SEO strategy is to add your business to local listing websites. Visitors particularly depend on local listing websites to find the products or services they need when they arrive in a new city. Make sure you place your business in the right category and use appropriate title and metadata. Add appealing images and back it up with the right details about your business. Make your business clickable so that visitors to the listing website can be directed to your website when they click on the link. Remember to keep the information on your business updated.
5. Connect With Online Influencers
Influencers have huge followers in their social circle. They have myriads of followers as well as are linked to high-ranking websites. They are also linked to other influencers. You can seek the assistance of influencers to help you boost your off-page SEO. The best way to do this is to build a personal relationship with them. Share their tweets or engage with them in group chats, they would be more likely to recognize you in the future when you create or share your contents. You can form a collaboration with them on a content for mutual gains.