(NC) — It's well established that there is a direct correlation between colour and psychology. Certain colours can make us feel relaxed, energized and can promote creativity, while other hues may invoke anxiety and stress. It's important to consider the psychological impacts of a colour when selecting the right paint for every room in your home.
The psychology behind colour selection and how people approach colour is often reflective of the surrounding environment. External factors such as a challenged economy or a long, grey winter can result in people looking to bring bright colours into their wardrobe or decorating choices.
“Purple is also known to be extremely versatile. Depending on the tone it can be electric or soothing, so it's always a good idea to test the wall you're painting before taking that bold step,” explains Para Paints colour specialist Janine May. “Colour is a very personal experience and at the end of the day it's you who gets to live in the space, so have fun and take risks!”
A bright yellow colour like Para's Star Glo (PF35) promotes optimism and positive thinking and is often a top colour pick for kitchens or as an accent colour against a neutral shade. The colour red or hot pink, such as Para's Jazzleberry Jam (PF16) from their 2013 Colour Forecast Palette, is a powerful colour associated with high energy and creativity. Many experts caution that reds are best used sparingly - as an accent wall or as accessories. Light purples, such as the mauve of Para's Orchid Mist (PF5) or the lilac tones of Wisteria (PF4) are calming hues that settle the nerves and would be a great shade to use in a home office or nursery.