Marketers have now revealed that social media is now the most effective way to promote a business. This was found after comparing the success rates from different versions of marketing. These included social media, SEO, offline promotion and adword campaigning. Overall, businesses that use social marketing were found to have a much greater reach compared with the other companies. Why is this and what makes social media such an effective form of marketing?
Connecting With Customers
On the modern market, customers expect to be able to interact and connect with different business owners. They want to be able to share their views, opinions and receive updates from the company. They do not want to be kept out of the loop when something important happens in the business. Social media represents a brilliant way that businesses can stay connected to their customers. Just look at Instagram as a prime example of this. Instagram enables business owners to market their company with attractive pictures and videos. These can boost their brand image or encourage customers to buy. Hampton Creek is a great example of a company that has succeeded here. The Hampton Creek photos on their Instagram are stylish and connect to their target customer. This brings us to the next point.
Consumer Targeted Content
There is a reason why social media is such a brilliant way of marketing in business. You can use it to spread content. The more content is shared from your social media profiles and websites; the higher your ranking will be. Effectively, by using social media correctly, you will be able to massively boost the SEO of your business. Instead of filling your website with keywords, this can happen naturally and less noticeable but far more effective.
Build Your Business Image
It’s also possible to use your social media to build up your business brand. Posts, images and virtually any content that you share on social media will all help you build a brand that you can then sell. Disney is a brilliant example of a business that uses social media in this manner. If you look at their social media profiles, it’s not aimed at adults. Instead, it is aimed at the children of these adults, their target audience. Doing this, they can guarantee that their customers feel connected to the brand. They can also broadcast the ideas that they want associated with their business. In the case of Disney, this is a family friendly company with all the favourite characters.
Finally, you will be able to access a massive amount of customers and consumers if you use social media. Remember, you’re not just reaching your customers when you interact on social media. Your messages could be retweeted, and your content could be shared. Every time you use social media, there is the potential for your business to expand its customer base.
This is just one of the reasons why it is the most important weapon in your arsenal. If you are not using social media for your company, you won’t be able to compete with companies that are.