Infomercials are television commercials that evoke direct response through paid programming. Advertorials are advertisements presented in the garb of editorials. Infomercials may be effective but they are expensive.

Advertorials look typically like other articles in a particular publication because of their layout and content as exemplified by the adverts from AdvertorialAgency.com. This is mainly because they are written in a style used by journalists with quotes and statistics. This combination gives them the persuasive edge over the infomercials.

Advertorials certainly work better for specific products as a platform to create an argument for those products. Moreover, they are less expensive as a promotional medium.