Internet has played a huge and important role into the people’s lives today. A lot of people now are too dependent on the Internet that whatever they want to know or learn about, they simply search and gather all the information from the Internet. Now, the Internet has become more accessible than before which is all the more reason for the people to be reliant on the Internet. And because of this, there is a continuous growth of Internet users. We then cannot deny that there are also a lot of online businesses today.

            Online businesses are definitely a big hit. There can be plenty of potential customers, not only locally, but also in other countries. But in order to be able to invite visitors into their website, they need a good e-marketing for their online business.

Types of Online Advertising

1. Text Ads – these are advertisements on the websites that appear in texts wherein the link of one’s online business is hyperlinked on the texts.
2. Display Ads – similar to text ads except that this type includes graphical advertisements. To be able to have a good display ad, the graphics must be attractive to invite people to check out the advertisement.
3. Flash Ads – these type of advertising includes animation; somewhat similar to a video advertising.
4. Pop-Up Ads – these are advertisements that appear in a new window when one is browsing through another website.
5. Social Networking – this is an effective way of advertising one’s online business since a great number of people are into social networking. Spreading the word through social networking sites are faster than text ads or display ads.
6. Mobile Marketing – this is advertising by simply sending SMS text messages to all mobile users. This can assure that mobile users will received the ads and be able to read them.
7. Advertorials - this type of online advertising is different from the other advertisements in a way it is written. Instead of promoting the business through selling the website, it promotes the website in editorial or journalistic manner.

Promoting one’s online business through advertorials are said to be better and can increase more sales because they are more effective. Display ads and text ads are short, though it provides important information about the product or service, still it is not enough. Advertorials, on the other hand, provide all the information and making the readers understand more of what is being offered to them. Another reason is that since it is editorial, the writers promote the products as if they have experienced it on-hand. Compared with the other types of advertising, advertorials seemed to be less biased.

If one needs an advertorial for their online business, there are actually plenty of companies that offer paid articles. AdvertorialAgency.com offers services in promoting the products and services of their clients through editorial works focusing on their goal to market more customers and increase sales of businesses.