Real Estate companies turn to advertorial marketing







Real estate agents are turning to advertorials in today’s difficult economic times. The times have changed. Advertorial columns have been reported to increase the sales of real estate properties. Real estate agents are writing about the housing sector as a regular feature on the newspapers online. They are finding it as a suitable medium to give advice to both the buyers and the sellers.

AdvertorialAgency.com has a team of freelance journalists who write about how the real estate services or listings of real estate agents can provide a great service to new clients. Even savvy real estate agencies are pursuing advertorial reviews. The Advertorial Agency basically introduces new potential clients to the unique mix of services and offers that a real estate agent seeks to provide and to get those offers marketed to these clients.

The Advertorial Agency highlights new home listings in the columns as an advertisement for the services of the realtors. It is acceptable nowadays to use public editorial reviews on homes for sale. The main focus of the advertorial column is to inform and engage the audience in presenting the real estate agent as an expert in the field, a person who could be wholly trusted upon while giving advice about a real estate transaction. The same impact cannot be created by a classified advertisement.

The Agency focuses on several issues while getting the column written. It is careful while describing the properties that it is not selling the real estate companies or their management as it would come out as a favour towards a particular group or indifference against another. It is also careful about not including any kind of information that may be contrary to the regulating laws of real estate advertising and its competition. It is very adept in choosing the words carefully so that the reader does not smell a partisan point of view.

The editorial committee of the Agency will assign a professional journalist to work with the real estate company to gather accurate information about its properties and listings and special features. The advertorial column will feature in prominent magazines, newspapers and realtor sites online. An effective campaign is made up of contact information and general coverage of residential properties with data that includes location and the price. While the Advertorial Agency concentrates on managing the advertising campaign, the real estate company can work on closing the deal with prospective clients.

The Advertorial Agency has been successful in getting the homes and commercial properties of many real estate agents across to millions of readers and potential buyers. It does its work thoroughly on reaching out with search engine optimisation. By not highlighting the name of the real estate company or its affiliation, www.advertorialagency.com uses the subtle disguise to sell the homes of these real estate companies at a good price in the shortest time possible.


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