(NC) — First cultivated in Asia over 1,000 years ago, Shiitake mushrooms were recognized for their ability to enhance youth and vitality. Widely consumed as a food for thousands of years in the East and more recently in the West, today, the Shiitake mushroom's benefits stretch beyond the kitchen.

A natural Shiitake complex has been shown in scientific studies to work with the skin's own natural renewal process and to provide a broad range of benefits to the skin as a natural antioxidant.

In an age of hectic lifestyles, stronger-penetrating UV rays, and increased pollution, premature aging of the skin has become a hot topic in the beauty and skincare industry.

Toronto-based dermatologist Dr. Paul Cohen tells us: “The damaging, drying effects of the elements accumulated throughout your life may lead to the first signs of aging, including fine lines around the eyes and forehead, as well as uneven tone and age spots.”

When sourcing new ingredients, the scientists at Aveeno (aveeno.ca), a brand known for harnessing the powers of innovative active naturals technologies, applied their insight into the power of Shiitake mushrooms and created their own natural shiitake complex. This exclusive technology captures the beauty-enhancing benefits of shiitakes mushrooms in formulas that have been shown to enhance the youthful appearance of skin.

If you would like to try it, this exclusive technology is featured in the Aveeno Positively Ageless line. It contains various skincare products, including a new anti-wrinkle eye cream which works to reduce the appearance of lines and wrinkles and visibly reduce dark circles, helping to reverse the visible signs of aging around the eyes.

For more information on Aveeno active naturals ingredients, including shiitake mushroom, visit Aveeno.ca.