Book: The Fair Trade Revolution

 



“Fairtrade has brought considerable benefits to millions of the poor, but is still in its infancy. This highly readable account will help Fairtrade to grow and for the benefits to spread to millions more.”
 -- John Madeley, co-author of 50 Reasons to Buy Fair Trade

Fair trade has come a long way in the last 20 years. The Fair Trade Revolution by John Bowes, celebrates the movement's achievement and takes up the challenge of improving more lives through fair dealing with producers. Fair Trade is now mainstream, with large companies like Cadbury's and supermarkets such as Sainsbury's producing and stocking many fair trade products. The authors of this collection, many of whom were responsible for the initial success of Fair Trade, emphasize the importance of ensuring that farmers and other producers remain the main beneficiaries. Punchy chapters, illustrated with many real-world examples, cover all the important issues including the tensions between large and small operators, the impact of recession, environmental policy and the danger of large operators embracing Fair Trade more in word than in practice. Written by the leading lights of the Fair Trade movement, including Harriet Lamb (Executive Director of the Fairtrade Foundation) and Bruce Crowther (Establisher of the world's first Fair Trade Town) this book will inspire activists and consumers to keep making the right choices.

John Bowes has worked for the Co-operative Group, where he was responsible for all of their ground breaking initiatives on Fair Trade. These included being the first retailer to stock Café Direct coffee, the first to introduce an own brand Fair Trade product and the first to import Fair Trade bananas into the UK. He was also Managing Director of AgroFair UK, a pioneering Fair Trade fruit business.

 
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