Team ROYALE® Announces Partnership with Tennis Superstar Bianca Andreescu
TORONTO, June 23, 2020 /CNW/ - As Canadians prepare to celebrate the national day of Canada on July 1, we often look to some of the country's most iconic names to celebrate with us. This year, ROYALE® will be celebrating Canada Day with the 2019 Lou Marsh Award winner and reigning US Open Champion, Bianca Andreescu, by kicking off an exciting new partnership set to carry through the rest of 2020.
Like the ROYALE® brand, Bianca is strong, proud and Canadian, making her the perfect ambassador to represent "Team ROYALE®" on the world stage, especially as tennis looks to resume across the globe in the coming weeks.
"I'm so excited to be partnering with a brand like ROYALE®, that has such deep and proud Canadian roots. I look forward to celebrating Canada Day together and representing an amazing Canadian company, in the months ahead," Andreescu said. "Through the partnership, my coaches and family will join me in celebrating our Canadian pride and representing Team ROYALE® at matches around the world."
The partnership kicks off this month, and will see Bianca playing a vital role in upcoming ROYALE® campaigns. In the lead up to Canada Day, Andreescu has curated a Spotify Playlist on behalf of ROYALE®, so that Canadians can celebrate with the Canadian artists and songs that get her pumped up before matches. It will be available for download starting on June 23, 2020.
"Headquartered in Dieppe, NB and with manufacturing facilities in Toronto, ON, Saint John, NB and Dieppe, NB, ROYALE®, which is known as The Kitten Brand®, has a strong legacy of being 'Purr-oudly Canadian'," said Jim Schedler, VP Marketing at Irving Consumer Products. "Bianca is one of Canada's most exciting personalities, and we're thrilled to be partnering with her this summer. Her commitment to her family, and proudly wearing the maple leaf around the world, truly echo the values of the ROYALE® brand."