You probably have seen it listed somewhere online if you’ve ever been interested in marketing, but may now know what it means. SEO, or search engine optimization, is the effort by marketers to ensure that the businesses they represent are found by people who are searching online. It can be a complicated practice when you look at all of the various intricacies surrounding it, but it is one that marketers must understand. Not being able to implement SEO leaves even a smaller business at a serious disadvantage, especially when it comes to competition with those who do. That’s why it’s a good idea if you run a small business or are trying to market one, to learn the basics.

SEO has really come to the forefront in the last decade or so, once marketers realized they had a tool that would allow them to really fine-tune the way they sought out customers. Using SEO, a marketer can not only make sure that people are directed to a business website but also which people are directed there in terms of demographics. Depending on their goals, SEO marketers can broadcast to a wide group or narrowcast to a very specific niche. It can be marvelously effective, and, even if you’re a novice, you can get started with it by first understanding some of the basic terms associated with it. You’ll be glad you did once you realize the difference it can make.

If you feel you really won’t be able to get a grasp of this, the expert professionals at SEO Resellers Canada can get the job done for you. If, however, you’re willing to give it a shot, here are the three basic terms that come into play the most.

SEO

The whole idea of SEO is based on the search engines that people use on the internet to find out information. Sometimes the information for which they’re searching might be a product or a service that businesses offer. If a marketer can do a great job with SEO, the business website they represent will be displayed prominently in this search.

Keywords

Keywords are the words for which those people might be searching. For example, they might type in something like “best pizza in the state” or “cheapest cab company near me.” If the marketer does their job right, they will anticipate what these searches might be and include those words and phrases on the company’s site. The search engine will recognize the match and include the company in the search.

Analytics

The beautiful thing about SEO is that it is very easy to track, and this is done via analytics. Analytics are the online tools which can tell you who was drawn in by your keywords, what were they seeking, what demographics they are, how long did they stay on the website, did they purchase anything, and much more. Analytics take away the need for marketers to guess how their SEO is operating. Once you have a grasp of these basic concepts, it’s not too difficult to look further into SEO and even start implementing it. The results will surprise you in the best possible way.