Chicago Restaurants boost sales with mini-infomercials produces mini-infomercials for Chicago restaurants which are 2 minutes in length. A successful infomercial production starts with a great product. Mass appeal products that are highly demonstrable tend to work best in infomercials.’s infomercial production generally takes about a week to produce and complete compared to several months for regular infomercials to complete.

The Infomercial Production Process

The first step in the infomercial production process involves development of a budget. The budget for the infomercial will determine the type of infomercial production and talent you will be able to afford in developing your infomercial.

The next step in the infomercial production process involves developing a creative brief that outlines the key selling points for the product, addresses what problem the infomercial product solves, strategic advantages and disadvantages versus the competition, the offer and pricing, among other relevant information regarding the infomercial product. The infomercial production company utilizes the creative brief in developing ideas for the scripting and shooting of the infomercial.

Infomercial Talent Selection and Testimonials

Selecting the right talent for an infomercial is an important aspect of producing a successful show. Some companies such as Guthy-Renker always use celebrities in their infomercials and this formula has worked extremely well for them. However, there are many examples of profitable infomercial campaigns that utilized an unknown talent or the inventor of a product. has its own team of talent.

However, if you use a celebrity talent in your infomercial don't make the talent the product expert. Position the celebrity talent as a satisfied customer of the infomercial product. Try to include authoritative product experts in your infomercial production. This lends credibility to the infomercial. Testimonials can be an important component of an infomercial production. Make sure the testimonials are believable and come from people that are reflective of the target audience you are trying to appeal to with your infomercial production. The testimonials need to be authentic and exciting. Dull testimonials can be a turn off to viewers watching your infomercial.

Selling and Entertaining the Infomercial Prospect

A key to successful infomercial production involves having the right balance of entertainment and selling. An entertaining infomercial production can be instrumental in gaining the consumer's attention and getting them to stop and watch your show. However, infomercial marketers need to make sure their infomercial production isn't too entertaining and doesn't do a good job of selling your product.

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