Book Self-Publishing: AgoraPublishing.com provides quality control that Amazon's KDP lacks
Many of today’s best-selling writers have chosen the path of self-publishing to become authors, bypassing traditional publishing. However, getting a highly successful self-published book can be quite a difficult task.
Technology has opened up new possibilities in the book publishing industry, changing the way publishers communicate with authors. Amazon Kindle Direct Publishing (KDP) has adopted a more digital experience for customer interaction, but there is a tendency to overlook the fact that self-publishing platforms such as AgoraPublishing.com provide much better quality control.
While the implementation of chatbots for customer interaction seems like a fascinating idea, human interaction is still the most preferred choice of communication. Verbal communication is faster, easier, and more effective than typing messages back and forth.
According to the Harvard Business Review, “Humans generally speak at 125-175 words per minute and can listen at a rate of up to 450 words per minute. In contrast, the average typist does 38-40 words per minute — and that’s on a full-fledged keyboard, not on a mobile phone.”
The success of a book is attributed to the level of planning, preparation and the amount of hard work put into it before it is launched into the market. For authors, even after hitting the shelves, there is still the need to diligently follow up on book sales and revise your plan wherever necessary.
While the idea of using a chatbot for customer communication might sound very progressive, the most preferred choice for authors remains human interaction and there are various reasons for that.
In the younger generations, many people are getting accustomed to the use of automated forms of customer service through mediums such as chatbots. However, human interaction is overall still the most preferred choice.
When trying to solve a customer service issue, 83 per cent of consumers would rather talk to a human than lay complaints via digital channels, according to research from Accenture Strategy. Despite the ability for Amazon’s KDP chatbot to respond to queries much faster or provide similar answers, it simply cannot provide the same feeling and assurance that speaking to a human at Agora Publishing provides.
Additionally, Agora Publishing provides offline accessibility while Amazon’s KDP chatbot requires internet connection before it can be accessed. Therefore, you would need to either download the app or visit their website to initiate a conversation with the chatbot or access the knowledge base content. This isn’t very reliable as in the event of poor internet connectivity, human-based customer service would always provide the authors with the required support.
Robots would always be robots; and while Amazon’s KDP chatbot is built on a framework loaded with different algorithms and scripts, no amount of programming would be enough to replace a human’s distinct ability to read subtle details from a person’s mood or language.
For example, if an author contacts a publisher and becomes agitated due to poor sales during the first few days of publishing, even the most sophisticated chatbot would never be able to replicate the warm, calm and empathetic response that a customer service representative would provide.
Additionally, in the cases of delayed publishing, having a conversation with an actual person who can provide a detailed explanation and subsequently apologize for the delays can be much more soothing to the customer than interacting with a chatbot.
Amazon’s KDP chatbot is capable of providing authors with basic help on some common issues, but unlike Agora Publishing, they are incapable of resolving every challenge that authors often need assistance solving.
For example, if an author needs help deciding what name would be best for a biography a deceased loved one and has questions about the cover design, royalty rates and marketing techniques. All of these multiple questions would come sequentially with each question and answer leading to the next. A chatbot would be unable to handle this kind of complexity due to the multiple requests being made by the author.
In conclusion, while technology has made self-publishing much easier than before, a human agent is still the most effective way to communicate with publishers. They can sympathize with an author wherever necessary before proceeding to provide detailed responses to every query.