Buying local: a choice that contributes to neighbourhood prosperity




 

(NC) -- Technology has completely transformed our shopping habits. It is now possible to buy everything we need with the simple click of a mouse. The value of online purchases by Canadians reached $18.9 billion in 2012, an increase of 24% compared with 2010, according to Statistics Canada. However, our choices as consumers have a major impact on our daily lives.

“It's important to remind consumers that buying locally contributes to the vitality of our neighbourhoods, the prosperity of their merchants and the sustainability of communities,” explained François Ramsay, Senior Vice President, Corporate Affairs for Yellow Pages, a Canadian digital marketing and media solutions company that provides marketing solutions to small businesses.

Consumer dollars can have a big impact locally, and have positive side benefits. Small businesses create jobs, reinvest in the community and help keep decision-making power local. All of this contributes to the vitality of healthy and prosperous neighbourhoods.

Various communities and business associations have undertaken public awareness campaigns to underscore the importance of buying local. Many are limited to specific regions, but some movements are gaining ground, like Shop The Neighbourhood, which will be held nation-wide this year and encourages people to make at least one purchase at a small business on November 29, 2014. To find out how to participate as a business or citizen and support your neighbourhood merchants, visit www.shoptheneighbourhood.ca.


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