Top 7 Reasons Why Having A Responsive Website Is A Great Option

Responsive web development has quickly become one of the most important concepts in web development today. With the various concepts of web designing changing almost everyday, newer technologies, ideas, developer platforms and SDKs are springing forth to aid the growth of designers and developers around the globe.

However, with an increasing number of users on mobile devices like smartphones and tablets, more an more users are now accessing the internet via smartphones and tablets, rather than on a desktop computer—overtaking the desktop as the primary channel for accessing the web. Therefore,signalling the importance of having a website that is equally mobile-friendly.

Typically, a mobile friendly website will look good when viewed on mobile devices, however, it may contain some glitches and tougher to navigate when viewed on devices with a higher resolution. But for a responsive web design, the website automatically adapts to the size of any screen it is being viewed on—ensuring that it maintains a great look across whatever device it is being viewed on.

Ensuring that a website is consistent across all the platforms that people use to surf the internet is one way to keep customers engaged and coming back.

“Right now, most sites are phasing to responsive design,” said Karly Baker, an experienced website coordinator for Insurance Technologies Corporation (ITC) in a report.

“What a lot of agencies are doing right now are creating designs that function well on all different platforms, so they’re covered on desktops, iPads, tablets, large mobile and small mobile.” Here are top reasons why having a responsive website is important:

1.  Increase in mobile users

Recent studies have shown that the number of mobile usage and adoption on the internet has surpassed the desktop usage.

In the past, businesses had to create two versions of their website. One for desktop users, and another strictly for mobile users. However, having two separate versions of one website is not only time consuming but makes maintenance very difficult to achieve.

Today, with the advent of responsive web design, having just one website ensures that you retain your mobile viewers and desktop viewers alike.

2.  Better User Experience (UX)

One of the greatest benefits of having a responsive website is a seamless user experience across multiple devices—as with unresponsive websites, websites are usually distorted when viewed on devices like a smartphone and tablet.

3.  Low cost of maintenance

Having a responsive website lowers maintenance cost in comparison to having two separate versions of one website.

While it might be relatively expensive to setup a responsive website, the cost of maintenance over time is quite low unlike having to maintain two versions of the same website. A responsive website takes less time to setup and frees up time for you to focus on other important areas of your business.

4.  Adapts to any screen size

A great benefit of using a responsive web design for your website is its easy adaptability to any screen size across all devices.

Having such design keeps your business way ahead of your competition and ensure your websites adapts seamlessly to newer devices with which users now alsobrowse the internet with, like smartwatches and IoT devices.

5.  Responsive websites improves SEO

Having a responsive website greatly increases your website’s chance of ranking high in SERPs, as Google and other top search engines prefer responsive websites—since it’s easier to crawl, index and organize content from just a single URL.

Google recommends and promotes responsive web design as it makes for a great user experience and improves your SEO strategy across multiple platforms.

6.  Faster loading time

Research has shown that responsive websites usually perform much better than unresponsive websites, loading in about one second or less.

Since page load time is one of the major factors when considering search engine rankings, Google always awards fast-loading web pages with higher rankings. Responsive websites result in faster loading times and search engines can discover contents more efficiently and easily index them all.

7.  CMS platforms support responsive designs

For web marketers, utilizing a content management system (CMS) is usually the most preferred option. Today, millions of websites are being hosted using CMS platforms like WordPress, Joomla, Drupal etc. These platforms make it much easier to maintain the website and updating its content is quicker and more seamless than before.

However, CMSs have equally adopted the responsive design pattern to ensure that the user experience across multiple platforms remains satisfactory. Therefore, for businesses who require a CMS for building their website, there’s the added advantage of having a responsive web design embedded in it.


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