The hype of the moment is the game released in the US called Pokémon Go, which in the last week has become an economic wonder thanks to millions of downloads in recent days which made the market value of a company that was falling behind in the world of games up to more than $ 9 billion and the latest information continues to rise.

The game uses such a type of augmented reality that promotes scary encounters in the user's way, that's right, the game scenario is your world, that is, your room, your backyard, the walk in the park, etc ... for it it is common and not be surprised if you find a lot of human acting as zombies, walking aimlessly, low and focused head on the mobile screen, which by the way has already caused many accidents. Disregarding human behaviour, there is something that should worry even more and is going unnoticed or simply ignored because it is a game, because when you install the game, provided with the default behavior of those who install apps on their phones without taking the slightest knowledge what is giving access permission, the maker of Game, Alphabet Niantic Inc., is collecting information from all devices while innocently its users hunt the monsters, that's right, the company in question, is building what we call in BigData, "BigDataLake". Like many Apps you certainly already installed, the Pokémon Go access in unrestricted mode GPS on your phone and send it to the company all the details of their daily routine, where you go, where you make stops, times that makes certain paths, how long you were in a certain place. For example, he knows that you left your house at 07:00, drive for 30 minutes, making a stop at a cafe, standing 20 min, leaving again, reaching the company 08:00, records the time you go out for lunch where it was lunch and even who was with you, if he is also a player, and so on, even the time that you made a stop at an ATM to withdraw some money. Scary is not it? Have you considered this information in the wrong hands? Well, who can guarantee for those who are being transferred or sold? Have you ever stopped to think about it? and does not stop there, then I'll scare you even more.

According to Pokémon Go privacy policy, Niantic can collect yet, your emails, your email address, IP address, web pages you were browsing before entering the Pokemon Go, your username and your location. To make matters worse, if you use like most, your Google account registration and use an iOS device, and not explicitly deny access, Niantic has access to read and write your e-mail, Google Drive documents and more. I mean, in the worst case scenario, if the Niantic servers are hacked, an attacker access to all your Google account. Have you ever thought the value of this in the Deep Web? But my biggest concern is focused on children and it's making me lose sleep.

To test, make yourself the kind of access that has Niantic your Google account here.

To make matters worse, the company can share the information with other parties, including the Pokémon Company, which contributed to the development of the game, "third party service providers" and "third party" to conduct "research and analysis of demographic mapping and other similar purposes. "

I hope the above details have called attention, "Outsourced", that even companies outside the realm of the company responsible for the game, so the risk of your information take unexpected turns is a certainty. Also according to the policy, it can also share any information it collects with the authorities, in response to a legal request, to protect their own interests or prevent "illegal activities, unethical or legally contestable." Well, everyone knows that this is not what happens, the NSA simply go there and take, unlike Brazil that do not have technology to do so and need to get the courts to block an application and so force to get information, which ultimately not happening.

You must be thinking, this is not unique to this game, there are other apps that do the same thing, such as Foursquare and Tinder, yes you are right, but the point here is quite different, the type of mapping used is super detailed by Pokemon Go block, which due to its popularity a growing, can turn the social map based on more detailed location to be compiled in the world and will be played by marketing companies who will be willing to pay billions of dollars to get their hands on. Again I call out: "Have you thought about this in the wrong hands?"

Just to know the Niantic company is a small company that works in the development of augmented reality located in Silicon Valley. For you who have not seen, in the US there are some advertising ads in magazines and newspapers that use this type of technology that provides the visualization of the product in 3D just using your device on the announcement.

Now the best, this company was really a Startup working with geospatial data at the time was called Keyhole, Inc, acquired by Google in 2004. For you to understand better, it was the key to the Google Earth development and later Google Maps.

Despite the Niantic had left the Alphabet at the end of 2015, Google is still one of its main investors along with Nintendo, which is the majority shareholder of Pokémon Company.

Finally, we must always keep in mind that the "Pokemon Go" already has millions of users, and certainly your data will stop in one's hand, whether government or not. It is worth remembering that Google has met the 78% of user data requests made by the authorities - and so they are probably prepared to cooperate.