(NC) -- A leading expert is encouraging parents to engage more proactively with their kids when watching TV, suggesting turning TV time into family time will help kids get more out of their viewing experience.

The advice follows the recent launch of Kids Zone, a go-to hub for premium children's TV and movies. Available exclusively for Rogers customers at home and on the go, families can now enjoy Canada's most popular kids' entertainment in one secure and easy to use portal, available across multiple device screens.

“The way we watch TV is changing,” said parenting expert and author, Kathy Buckworth. “Having access to a wide range of educational and entertainment focused programming is incredibly important, as well as being able to easily access content on TV and other portable devices.”

The family-friendly Kids Zone portal delivers a collection of popular kids programming that is not available through non-traditional TV services. Rogers Kids Zone is available on TVs via Rogers On Demand Ch. 200, as well as on computers, smartphones, tablets, Xbox 360 gaming systems and LG Smart TVs.

With more children's programming available than ever before, Buckworth advises parents on the top tips for TV viewing:

1) Be proactive and get to know kids' TV programming. Get to know what shows are available by proactively engaging with the shows your kids like to watch and making recommendations on other shows you think they might be interested in.

2) Watch with your kids when you can. Make TV time a family activity by watching with your kids when you can. This allows you to learn about the shows your kids like and lets you talk as a family about them.

3) Manage viewing schedule. Every family is different, but as a general rule try to not schedule TV viewing at mealtimes, in bed or while doing homework. Parents can also set timers on TV to limit viewing. To avoid objections make sure you suggest alternative activities for your kids when TV time is over.

To learn more about choosing the right programming and how to watch TV with your children, families are encouraged to visit techessentials.rogers.com.