Our Canadian Cities 2082 Views by Ken Gray

Ottawa: Do You Want Digital Billboards?



(OttawaCitizen.com) The City wants to know what you think about digital billboard signs.

This second questionnaire during the two-year pilot, asks residents to respond to the recent changes to the operation of the billboards concerning brightness and display duration, as well as their general acceptance.

Digital signs use electronic screens to display programmed text, images or videos, such as advertisements or public notices. While they are common in other places in North America, Ottawa has a by-law prohibiting digital messages on billboard signs.

In August 2010, City Council waived the provisions of this by-law to allow the pilot project. Signs were installed at the three locations: St. Laurent Boulevard at Tremblay Road, Carling Avenue at Kirkwood Avenue and Carp Road southeast of Highway 417.

The online questionnaire is available at ottawa.ca/digitalbillboards through the month of November. Results of the survey will form part of a report to Council.


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