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It's hard not to get roped in by those late night infomercials. No matter what the product, those infomercials have a way of doing such creative demonstrations that your attention is captured almost against your will!

Never in a million years would you think you'd be interested in this product that they're showing you, but you see them demonstrating this product, and it looks so compelling, so useful, so beneficial to your life that after a while it becomes hard to imagine living without it!

The way that infomercials lure people in is by demonstrating the usefulness of the product in interesting ways that hit home with the people who are watching.

This is totally different than trying to sell something--when someone comes up to you trying to sell you something, your guard immediately comes up and you can't get away fast enough!

But when you see someone demonstrating a product, you're intrigued--you want to see what they're up to and if that product has any practical use in your life. There's no threat there--you're just watching someone provide information, and no one is expecting anything of you.

When writing advertorials, you need to learn how to inform, rather than sell. Your article submission is an infomercial, not for your product, website or business, but for your own expertise.

Let me say that again -- just like the purpose of the infomercial is to help the viewer, the purpose of your advertorial is to help your reader. The article isn't for talking about your products or your business (that would be a sales oriented article, which most publishers and readers don't appreciate). Rather, it's for teaching your reader how to do something that will improve his or her life.

In your advertorial, how much real useful information are you sharing?

How much do you know about your topic?

How good are you at teaching your readers in a way that is easy for them to understand?

You need to be more subtle than those spokespeople on the infomercials, but the outcome is the same. People will read your articles and come away thinking, "I believe that this guy knows what he's talking about. Since he is so good at teaching me how to do such and such, I feel like I can trust him, his services, and his products."

Have you ever watched any cooking shows on TV? We watch those shows and the food looks so good. The chef doesn't tell us his credentials, but rather he shows us his skills in the kitchen by teaching us how to cook.

This is what you should be doing with your articles. Don't talk about yourself, but show the reader how to do something that will help them. With each article that you write, ask yourself what problem you're going to solve.

Readers are turned off by articles that read like sales pieces, but they are attracted to articles that demonstrate how to do something. Focus on teaching in your articles, and make your main goal be to teach a specific concept in a simple and interesting way that your readers can easily grasp.

What should you teach? Whatever your niche is, there are things that you can teach your readers.

If you are a dentist, teach about oral health care.

If you are a real estate agent, teach about how to sell or buy houses.

If you own an internet business that sells products (let's say, camping gear), you'll need to be a little more creative. Your website sells products, but your articles will teach things like "How To Choose The Best Camping Tent For Your Needs", and "How To Cook A Gourmet Meal Over A Campfire". You get the idea...

When you teach people useful things about your niche, you get a rapport going with your reader, and you demonstrate your capability and willingness to help them. All of this makes your reader more likely to trust you and look to you when they need the services that you provide.

Will you use this new mindset when writing your next advertorial?

What useful thing will you teach your readers?

About the writer:

Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot - and it's all 100% free. Find out more about automated blog posting now.