When seeking to "monetize" websites, business owners and advertising departments need to be aware of "CPM scams".  CPM  refers to the rate at which publishers often get paid.  A $10.00 CPM would mean that you, as a publisher would be paid $10.00 for every 1,000 times that an advertising banner rotates in view of a user who has accessed that webpage with the displaying ad.  Unfortunately most "CPM networks" pay small to medium-sized publishers pennies. 

CPM networks generally seek to hold onto publishers money as long as possible.  In so doing, the CPM networks profit at the expense of publishers.  Publishers often wait 60 and 90 days for money that they will never get.

As a publisher, you may therefore never obtain the necessary threshold to be paid.  Such CPM network basically get to serve their ads on small to medium-sized publishers for free.

The worst scam involving CPM networks are those that use apparent "bait and switch" tactics.  Publishers that participate in such networks earn enough to get paid.  But, then the CPM network finds a way not to pay the publisher.  Some of these CPM network also appear not to count all impressions that a publisher is entitled to receive.

We tested a CPM network called "Adspipe.net" that promised us "$5.00 CPM" and "payments every two weeks". 

We wanted to find out if reviewers who had published numerous comments about Adspipe.net across the internet were being unfair.  In our opinion, Adspipe.net is definitely not the best CPM network.  Adspipe.net did not provide live stats. 

Live stats is vital for publishers to verify the accuracy of CPM network tracking systems.

We questioned the accuracy on Adpipe.net's apparent lack of data after several days, in light of Google Analytics that was also embedded in the same.  This was Adspipe.net response, and we quote:

FUCK OFF YOU ASS HOLE.


Go Get a Life Sucker!

Indeed, many CPM networks do apparently view Publishers to be suckers that are scammed for commercial profits/

Many publishers can make more money developing a quality website that will attract advertisers that are williing to pre-pay, than to deal with CPM networks which designed to scam publishers.

In our investigative research, we found that the most ethical company was Adbrite.com, which offers live stats, and a much more professional business communications with clients than our experience experimenting with CPM networks like Adspipe.net and others.

Have you been defrauded from a CPM scam?  Make your comments below.