An advertorial can be defined as an advertisement which is in the form of paid editorial content. The word ADVERTORIAL is made up from combining words ADVERTISEMENT and EDITORIAL (ADVERTisement + editORIAL). Basically it is an advertisement which is in the form of a news article or an editorial. Origin of this word can be stated to the year 1946 when it appeared in Merriam-Webster Dictionary.

AdvertorialAgency.com is a leading public relations provider of news release and advertorial distribution across Canada, and internationally. This includes the U.S.

Advertorials and the traditional advertisements differ from each other in the way that advertorials are designed. Advertorials resemble an article that appears in a publication. In contrast to traditional display advertising that appears in newspapers, an advertorial copy is more educational and informative on the products and services offered by businesses. Advertorials tend also to have some kind of disclaimer, which states that it’s a paid advertisement. This is especially the case in printed publications.

It is well known that the people give more attention to editorial content in comparison to overtly paid looking display advertising. That’s the main reason that the advertorials are becoming more and more popular day-by-day.

Regardless of the disclaimer, the advertorials are more effective than the advertisements because of their rich content and their layout. The advertorials are written in a journalistic way using quotes facts, and other statistics to make them more interesting to read and easy to understand. Advertorials sound more like a “value-added” press release than a news story.

Advertorials also work well for the products that are being sold online on a website because they offer a base to make an argument why your product is better than the other products of a similar category. Advertorials become more beneficial when the product needs an explanation, or while the product is in its launching period.

Scope of an advertorial can range from a newspaper, a website, magazines and many others. In a printed media advertorials can be presented as a whole newspaper section or like a dedicated newspaper section as a non editorial section, these dedicated sections are typically printed in smaller tabloid and different newsprint than the actual paper.

To make an effective advertorial, the top five things to keep in mind can be briefly stated as follows:

1. The advertorial should have an interesting and catchy headline that matches the style of the publication. This is required to make the reader believe that this is an editorial, not an advertisement.

2.  Short and strong opening paragraph, that helps to make reader of advertorial keen to know more about rest of article.

3.  The advertorial must have valuable and informative matter. The advertorial should be educational in nature. Should describe a problem and tell a way to solve the problem. Use of scientific studies, statistics and quotes can be found useful to make an advertorial interesting as well as entertaining to readers.

4.  The advertorial must be convincing till the end to keep the reader engaged till the end.

Interesting subheadings make reader easy to understand that what the following paragraph is all about. Thus we can say that the subheadings also help to make an advertorial meaningful and readable.

John Stokes is a representative of AdvertorialAgency.com. Contact John Stokes to get your advertorial or news release distributed.