Parenthood: An Emotional Rollercoaster

(NC) -- Imagine you've made the life-altering decision to have a child. You begin telling family and friends about your plans to conceive and when you gaze into baby store windows your heart is overwhelmingly warmed. But time begins to pass and you still haven't gotten pregnant. You feel resentful towards loved ones for checking in and sadness sets in when walking past the same store fronts that once made you smile.

For the one in six Canadians who struggle to conceive¹, this nightmare is real and the road to parenthood can be costly – financially, psychologically and emotionally.

So when is the time to move from natural intercourse to in-clinic assisted treatment options, and is there anything in between? According to a recent survey of Canadian men and women aged 30-44 who'd been trying to conceive for at least 12 months, three-quarters of respondents would be likely to try an at-home conception aid available without a prescription.²

“Starting a family is an important milestone, and for those trying unsuccessfully to conceive, the impacts can be devastating,” said Dr. Michael Pelekanos, MD, obstetrician and gynecologist. “As healthcare professionals, we want our patients to feel supported in their journeys toward parenthood – whether just starting out or at the phase of considering in-clinic treatments. As an at-home option, The Stork brings together cervical cap insemination and innovative technology to bridge the gap between natural intercourse and in-office assisted reproductive treatments.”

Cervical cap insemination has a recorded success rate of between 10-20 per cent³ and is favourable for couples experiencing common fertility difficulties such as low sperm count, low sperm motility, unfavourable vaginal environment and unexplained infertility.⁴

Experiencing infertility is an emotional rollercoaster with many hopeful moms eventually reaching their tipping point; avoiding the baby section and withdrawing from loved ones.

The Stork® is an affordable “first-step” in the conception process before advancing into further assisted reproductive treatments and is available at Rexall™ and London Drugs® pharmacy locations.

For more information, visit

¹ Government of Canada. Fertility. Accessed June 2014.

² Leger Infertility Study. Completed with men and women aged 30-44 who had been trying to conceive for at least 12 months in 2014. Sponsored by Rinovum Women's Health.

³ Flierman, Hendrikus, et al. A Prospective, randomized, cross-over comparison of two methods of artificial insemination by donor on the incidence of conception: Intracervical insemination by straw versus cervical cap. Human Reproduction, Vol. 12, no.9 1945-1948, 1997.

⁴ Bergquist, C.A., et al. Artificial insemination with fresh donor semen using the cervical cap technique: a review of 278 cases. Obstet Gynecol. 1982 Aug;60(2):195-9.


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