Support Alicia Keys and Kiehl's Since 1851 in fighting HIV/AIDS
(NC) -- Fourteen-time Grammy-Award-winning recording artist, Alicia Keys is on a very special mission these days. Since 2003, she has been spearheading the progress of her Keep a Child Alive initiative (keepachildalive.org)—and this year it's attracting even more attention.
As of January 2014, Keys will be partnering with luxury skin care brand Kiehl's Since 1851 to offer a limited edition of the nighttime product, Midnight Recovery Concentrate. All of the net profits will go to the program that brings dignified treatment, care and support to children and families affected by HIV.
“I'm really excited about this partnership,” says Keys. “Kiehl's is donating 100 per cent of the profits from a limited edition of Midnight Recovery Concentrate which is incredible!”
The packaging includes an important call-to-action from Alicia Keys: “Join our movement”. This echoes her continued drive to encourage everyone to use their voice for change and make a difference in the fight against HIV/AIDS.
With expertise in fine quality skin and hair care preparations since 1851, Kiehl's highlights its innovative Midnight Recovery Concentrate in a limited edition packaging where all net profits of products sold will provide one month of HIV care and medicine to a child living with HIV. For a limited time the limited edition bottle is available at Kiehl's stores across Canada or online at kiehls.ca.