The old cliché “you can’t judge a book by its cover” may still be true, but a good cover can sell the book to unexpected readers. That is, a cover that captures ones attention means that the book may be picked up.  Once in the hand of the potential reader, the cover art needs to provide subtle hints about the theme, the tone, and the mood of the book.  Combined with well-written copy, describing the book and piquing one’s interest, the book is as good as sold.

Many books sell themselves.  Ones bearing the name John Grisham, for example, could have nothing but the words “New book by John Grisham” in plain type on a dull brown background, and his fans would still buy it.  Those who study the heavens in search of strange objects are like to buy anything with UFO in the title.  Passionate collectors of Hummel figurines will buy any new book on their favorite topic.

However, a book on a subject of less than global appeal by a little known author, or a first novel will have an uphill battle.  In the first place, they are unlikely to find a publisher willing to take a risk, so self-publishing is the route that many will take.

But there is another way.  Agora Publishing Consortium is a not-for-profit book publisher committed to exploring alternatives to capitalism which has become exploitative greed driven. Agora Publishing offers authors writing about social justice, environmentalism, economic democracy and related topics full service publishing.  This includes the very import matter of cover design.  Agora stresses the importance of having the cover designed as soon as possible.  With the cover ready before the book is complete, it is possible to start marketing the book early on.  The first place to promote the book is on the  author’s website and then transfer to the websites of online bookstores, including Agora.  Authors who choose to publish with AgoraPublishing.com can save thousands of dollars using their graphic design and other services.

Don’t delay.  If you are passionate about the state of the world, and feel that you have something to say that could make a difference by promoting public discussion, email AgoraPublishing.com to begin a dialogue about getting your manuscript into print – with a stunning, eye-catching cover to get the finished product into the hands of many more readers than you could capture on your own.  Take advantage of Agora’s graphic design department  and enjoy the satisfaction of being a successful author.

In many ways, a book cover is like the sound-track of movie; you don’t really need it, but it adds immeasurably to the overall experience.  Contact for more information: info@agorapublishing.com.