Presents Top 7 Reasons Why a Self-Published Book Fails to Sell

Getting a highly successful self-published book can be quite a difficult task.

However, for many self-published authors who are in a haste to publish, they easily fall victim by overlooking key principles of success, leading to the failure of their books in achieving the desired sell out rate.

In fact, quite a large number of authors who are new to self-publishing evidently get so many basic things terribly wrong. Unlike the conventional thought of self-publishing, placing your work for sale on Amazon should actually be the final step in the process, and not the very first.

Increasing the success rate of your book requires a lot of planning, preparation and good old-fashioned hard work before placing it on the market. Due to the lack of diligently following this process, a lot of new authors become disappointed with self-publishing when book sales start plummeting.

However, with professional guidance, self-publishing platforms like stand out from the rest particularly because of their commitment to ensuring that your work is of top quality, allowing it attain mass marketability effortlessly.

The formula to success when self-publishing is quite straightforward: invest quality time to produce an astounding book, develop an effective plan on how to market and promote it, build a strong online presence around it and clearly define the book’s market appeal.

Furthermore, to give your book a higher chance of success, here are the top 7 mistakes new authors make that you must avoid.

1. Publishing a poor-quality book

Without mincing words, any book that is poorly written and structured, badly proofread, formatted and filled with errors and typos is bound to perform terribly in sales.

Spending quality time to ensure that a manuscript is up to an acceptable standard is the key step in avoiding a sales disaster. Quite a number of free online tools such as Grammarly or Prowritingaid can be used in thoroughly checking your manuscript for common errors before publishing.

Additionally, even with a perfectmanuscript, having a below-par book cover can contribute to a dent in sales. For some new authors—in a bid to save cost—they tend to patronize homemade book covers but they carry an inferior look. This can drastically affect sales as readers and book buyers do “judge a book by its cover”, especially terribly cheap looking book covers.

The final quality check for any book that more often than not fails is the book description. Having a book description that is two sentence long doesn’t qualify neither does a lengthy preview of the first chapter.

The recipe to creating a great book description is infusing words that quickly capture a book buyer’s interest, yet very few authors put in the required time to perfect this.

Nonetheless, platforms such as provides unprecedented quality control and checks on all books to ensure that only the best is made available to the public.

2.  Failure to invest adequately in self-publishing

Just like any other business, making profit almost always comes after making an investment, and with self-publishing the rule is no different.

While publishing on self-publishing platforms like Amazon might be free, that’s literally where the freebies end as there is need to invest in a professional book cover, editing, proofreading, book promotion, advertising and all other expenses that are necessary for successful self-publishing.

Luckily, one advantage of choosing the right self-publishing platform like is that unlike CreateSpace, writers are provided with high quality services at an affordable price, which makes it possible for a particular book to be able to achieve a greater number of copies sold.

3.  Poor book promotion

Sending out multiple social media posts about a new book is usually ineffective, but even more so when they are targeted to no one.

One common mistake new authors make is immediately opening a social media page right after publishing a book. However, building a strong social media presence take a considerable amount of time and must be done well before publishing your book.

To get any sort of reward from social media, it is advisable to build a strong followership prior to publishing your book.

4.  Jumping after trends

Many new authors make the grave mistake of following every new trend as it comes, but it can be likened to being the last one on the queue for a new iPhone. It will most likely be sold out before it reaches your turn.

A few years ago, vampires where the in thing, with everyone writing about them, but now its Fifty Shades of Grey and tomorrow it could be something entirely different. Therefore, rather than just following every trend that comes, it would be better to start a new one.

Nonetheless, you can always get professional advice on what to settle for from platforms such as

5.  Assuming your book caters for everyone

There’s a solid reason behind categorizing books—and any form of entertainment in general—into genre.

Only certain books appeal to certain readers, and irrespective of how generalistic your book might seem, readers would only purchase a book that carries a particular theme.

Therefore, it is important to take out time to learn and understand the specific demographic and category of readers your book is well suited to—as this gives you an upper hand when your work is finally ready to hit the market.

However, trying to advertise a science fiction novel to an audience consisting of avid readers of romance novels is one of the leading sources of self-publishing failure—as you not only lose considerable amount of time but money.

Determining your target audience and specific market niche would help in channelling advertising and promotional efforts to better use.

Additionally, new authors are guilty of spending little time researching competitive book genre categories and search keywords before they publish.

6.  Poor pricing decisions

Most authors are guilty of overpricing their work and no one is wiling to pay $20 for a book from an author they’ve never heard of—ultimately leading to poor sales.

Therefore, pricing your book above the current market is a total disaster. While you might be trying to compensate for the amount of time and hard work that went into creating the book, but before you think of hitting it big overnight, consider the current state of the book market.

One extremely sensitive part of self-publishing is pricing and quite a number of authors get this wrong, however, if your book is priced outside the current ‘buying range’, there is high chance that it would suffer poor sales.

Therefore, before deciding on the book price, take a little survey of the books currently in your genre and set a price according to the market.

7.  Being in a haste to publish

Regarded as one of the most common reason for poor sales, being in a haste to self-publish a book without adequate planning is a complete recipe for failure.

That you have a book doesn’t mean it’s go-to-market ready. There must be adequate planning, enough promotion, considerable amount of followership, amongst others.

Racing into the world of self-publishing can hit you with a cruel reality, therefore the only chance for success is having proper planning and preparation.

Nonetheless, there are professional services like that handles the entire process for you to ensure your book meets the highest standards—with this your work would attain success almost instantly.


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