Self-Publishing: Why authors should launch a blog before book completion

Are you an author who is in the process of writing a book?

If you, have you already launched your blog?

These days a blog is pivotal to the success of an author after the self-publishing of their book.

By the time you are ready to self-publish there should have been a good buzz generated about your book in order to catapult sales.

Waiting to launch a blog after your book is already available for sale on Amazon is just lame.

Creating an author blog with help build your "brand" as an author.

It will also enable you to connect with readers.

Having been to many book fairs, I can tell you that the authors who sell the most have cultivated a fan base firstly through their blog and secondarily through social media marketing on Facebook and Twitter.

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