AdvertorialAgency.com provides a great advertorial services which is enabling businesses to succeed with their marketing objectives.

There’s a type of advertising that you might not know much about, but it’s one that can work well with a wide variety of products and services that are sold online. It’s called an advertorial.

What is an advertorial?

The word itself–advertorial–is a portmanteau, combining the words “advertisement” and “editorial.” It’s essentially an ad dressed to look like an editorial or news article. All advertorials have a disclaimer–usually located right above it–saying that it’s a paid advertisement.

Why are advertorials effective?

Despite the disclaimer, they’re incredibly effective because of the layout and content. In terms of design, they look just like the other articles in the publication. In terms of content, they’re written with a journalistic style using quotes, facts, and statistics. This combination proves persuasive since someone casually reading the publication might assume it’s another news article.

I’m one of the biggest supporters of transparency and truth in advertising. I can understand why some people might find this form of advertising to be deceptive, but I feel as long as the disclaimer is prominently displayed and all the content in the advertorial is accurate and can be supported, then it’s up to the reader to discern whether he or she accepts the ad (or notices that it is an ad). I do believe we consumers hold some responsibility in the decisions we make.

Advertorials work well for certain products that are sold exclusively online because the advertorial provides a platform to make an argument for your product much in the same way an infomercial does–but it’s cheaper (and perhaps more “respectable”?) than an infomercial.

Internet site references:

http://www.AdvertorialAgency.com

http://www.blueacorn.com/blog/online-marketing/advertorial-101-an-advertising-medium-e-commerce-companies-should-consider/