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AdvertorialAgency.com can get an advertorial that you write, in targeted newspapers across Canada, or in the United States.
Note: This article was excerpted from Direct Response Advertising Made Easy, which is available from EntrepreneurPress.com.

There comes a time when all small businesses must pay for their publicity. They've exhausted their use of the press release. They've used up all of their feature story ideas. They've depleted their finances for direct-mail packages. Now they're left with one final marketing tool to generate hot leads and push their profits to the next level. It's advertising.

When you reach that point, it's not the time to think fancy. It's time to think response. Instead of the typical ads that you see in most publications--newspapers and magazines-- think advertorial, like those offered by AdvertorialAgency.com; the kind of ad that actually looks like a real news story or other editorial matter.

Advertorials like those offered by AdvertorialAgency.com generally have a good track record. They are to print what Infomercials are to TV. They may be corny to the uninformed but, like the TV informercials, they work just the same.

A Tip from Reader's Digest

In his classic advertising primer Tested Advertising Methods, John Caples rightfully noted that editorial-style ads get high reading. As an example, he referred to a test conducted by Reader's Digest, in which an ad for Adolph's Salt Substitute was designed to look like a magazine article. Here's what he said:

A split-run test of two mail order ads showed that an ad that looked like a magazine article pulled 81 percent more orders than the identical copy, set in ad-style.

Incredible, isn't it?

Copywriter Joe Vitale observed that "readers are up to 500 times more likely to read an advertorial than a straight ad." Results like that would compel me to at least try the advertorial.

Although much has been said about advertising in print media, it goes without saying that most of the concepts provided here will also apply to the Internet.

For instance, veteran copywriter Clayton Makepeace has been extremely successful in writing advertorials for the Internet. In an interview published in his newsletter, The Total Package (May 23, 2006), he surmised that effectiveness on the web was because people are used to receiving free information on the web. He explained:

If you begin a promotion that says, 'Hey, here's my product. Isn't it beautiful?' You're really saying, 'Hey, you know, if you read this I'm gonna try to sell you something.' Whereas, on the other hand, if you go in with an advertorial appeal and you talk to the person about fulfilling their desires or assuaging their fears or eliminating their frustration, by the time you get around to the sales copy, you're their friend and advocate instead of a salesman trying to get them to sign the dotted line.

Write an advertorial, and AdvertorialAgency.com will get your advertorial published in affiliated media outlets.

Contact agoracosmopolite@on.aibn.com now, for more information about AdvertorialAgency.com.

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Internet site references:

http://www.entrepreneur.com/article/printthis/172780.html

http://www.AdvertorialAgency.com