Eco-friendly technology has been spreading to web hosting services for several years, and this trend is expected to continue in 2013. There is a growing demand for web hosting services as the Internet expands. A simple analysis of small business growth reveals that the U.S. has seen an increase of 49 percent over the last several decades. These numbers are even higher on a global scale, and many businesses are starting to adopt green technology.

One of the most popular trends among businesses is to purchase renewable energy certificates, and Dreamhost has made this its practice. However, companies are also turning to other methods of becoming more energy efficient. AISO.net actually makes its own energy instead of relying on the grid. Other businesses have been purchasing carbon credits to become carbon neutral. WebHostingBuzz.com uses its credits to benefit ITF (International Tree Foundation) and plant trees. Some web hosting companies have turned to installing solar panels in their offices and making recycling all waste a priority.

There is another trend that is expected to grow in 2013 among web hosting companies. Employees who telecommute are becoming more prominent, and many businesses are adopting this practice. In the U.S., more than 3 million employees spend at least part of their time telecommuting to work. Companies that turn to this practice reduce the energy needs for their offices while also reducing the carbon footprint caused by their employees driving to work. More web hosting services are planning to adopt this business strategy in 2013.