The National Football League (NFL) has demonstrated its own version of American neo-colonialism. The New York Sun specifically reports that Buffalo Bills owner Ralph Wilson has "struck a deal". This Deal allows him to play one regular season game annually in Toronto through 2012, along with three pre-season games in 2008, 2010, and 2012. Mr. Wilson claims he needs to broaden his market, and insists that playing a game in Toronto is no different than holding training camp at St. John Fisher in Rochester. He also emphases that people in Buffalo and Erie County should not worry about rumours concerning the Buffalo Bills as seeking to move to Toronto.

But shouldn't the Toronto Argonauts be provided with a reciprocal opportunity to be able to "broaden their market" by being able to play perhaps CFL exhibition game(s) during the summer, in Buffalo? There are probably many Canadians across the international border around Niagara Falls, Canada, and in western New York State, who might have watched a few Canadian Football League (CFL) games on Canadian television. Canadian television is indeed, very accessible to Americans in western New York State.

There might be some Canadians around Niagara Falls, and many Americans, who might be interested in checking out in person, some Canadian football, in Buffalo. Shouldn't the Toronto Argonauts specifically and the CFL in general, have a reciprocal opportunity to attract new fans from the home turf of the Buffalo Bills?

The NFL has unfortunately further shown in its approval of the Buffalo Bills marketing scheme, that its relations with the CFL, is based upon an apparent form of one sided neo-colonialism, rather than a relationship of institutional mutuality, equality, and reciprocity.