Business Marketing: Contextual Advertising offers new opportunities
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Morevisibility.com documents that for most marketers, advertising campaigns in the major search engines are the logical starting place for their online marketing efforts. That doesn't mean, however that funds should be invested exclusively in that direction.
“A related channel that deserves consideration is Contextual Advertising, which is also known as Content Targeting. The main difference between Contextual Advertising and traditional SEM is that the searcher has not initiated a "search," but rather is reading an article online about a particular subject. The goal of Contextual Advertising networks is to closely align the ads displayed with the intent of each article. This matching occurs through algorithmic formulas that the individual networks employ.â€
Are you a potential advertiser? Contact AdvertorialAgency.com for more information.
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